who are the stakeholders of easyjet

PICTURE CONTENT v 3.6 Physical evidence 11 Hangar 89, built in 1974, has 30,000 square feet (2,800m2) of office space and can house three aircraft the size of an Airbus A319 at one time. The strengths weaknesses opportunities and threats known as SWOT analysis will also be illustrated along with the external environment better known as PEST analysis which consists of the political environmental social/cultural and technology factors of easyJet. Originally the company ran its operations absolutely on direct phone sales. EasyJet company 1 Easyjet has benefits from low price just . TABLE CONTENT [80], On 27 August 2020, the airline was sued by a woman over discriminatory concerns. In any business stakeholders are of many types; falling either into a category of a shareholder customer employee government or general public. To simplify the process we suggest that you start by identifying groups that fall into one of four categories: organizational capital market product market and social. Read more: http://www.businessdictionary.com/definition/stakeholder.html#ixzz2PXLmU8iH EasyJet has announced plans to cut up to 30% of its workforce, or 4,500 employees, as it prepares for lower customer demand . and therefore a decline in fuel prices mean an opportunity to earn big profit margin (Flattou et al 2015). The easyJet Marketing Channels TV Advertising conveys a message that easyJet is the consumers friend and raises brand awareness. The cookie is used to store the user consent for the cookies in the category "Other. In the UK the first restaurant opened in 1974 and now in the UK stores alone the chain serves 2.5 million customers daily. For example, a stakeholder can be the owner or even the shareholder. EasyJet was reported to have secured a significant reduction on the list price of the aircraft as part of their original 2013 deal with Airbus. The development prospects of low-cost airline like easyjet are promising the company is exploring in the dark becoming a good business success stories, Premium 3.4 Place 8 Business Model Analysis 725 Words; 3 Pages . A Share holder is an investor who has exchanged equity in the business for the investment; owning shares of stock in a corporation. The UK alone is a 13bn market and has grown by 6% annually," according to a company spokesperson. To produce a set of recommendations in a written document about how McDonalds PLC can reduce its carbon footprint through the management of key stakeholder relationships. They Include * Government in its role as guardian of the national economy * Government in its role as regulatory authority * Government in its role as shareholder * Shareholders of airline companies * Managements of airline . Collect and evaluate economic factors which might influence EasyJet general business environment. Easyjet and its rivals are not exception and have been communicating to their stakeholder mainly through their websites. (Jones 2007) In 1996 they replaced the leased aircraft by purchasing four second-hand aircraft. Initially it used Boeing 737 aircraft exclusively, but in October 2002 it ordered 120 Airbus A319 aircraft, plus 120 options. References: list For this task I will be looking at two organisations and will be looking at who their stakeholders are and how much influence they have and also what they want from the company. She added that the A321neos would help to cut costs by 9 per cent. Some examples of key stakeholders are creditors directors employees government (and its agencies) owners (shareholders) suppliers unions and the community from which the business draws its resources. Within a year, over 50% of bookings were made using the website; by April 2004, the figure had reportedly jumped to 98%. easyJet's Strengths. The cookie is used to store the user consent for the cookies in the category "Analytics". There is no incentive for travel agents to book flights on the airline because it does not pay commissions, which is an industry-standard practice for low-cost carriers. About easyJet. Good Essays. Its main strength resides in the fact that it flies to more primary airports on the top 100 European routes than any other carrier. Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. However, you may visit "Cookie Settings" to provide a controlled consent. Marketing Low-cost carrier Background 3 The Company operates through two segments: Airline business and Holidays business. They influence the companys decisions as they are the main say of it. Accra, March 4, GNA - The KLM Group, Delta Air Lines, Corendon, easyJet and TUI are joining forces to take summary proceedings against the Dutch government in a bid to keep the Netherlands connected to the rest of the world via Schiphol Airport. Its theory might affect the perception of air travel with the vision of building a customer focused brand. The Airline markets success or future lies through marketing because this sector is in competition with other modes of transportation such as bus high-speed train. The Haji-Ioannous have sold 76.3 million nil paid rights at 1.65, a 15 per cent discount to the closing price of the rights on Thursday, said the source. In spite of the threats and risks associated with airline travel, this company should strive to accomplish its set objectives which will ensure that it thrives even amidst hostile environments (Ballesteros 2007). The owner of the business can be role models for the employees. The cookie is used to store the user consent for the cookies in the category "Performance". [29] This acquisition was valued at 103.5million, and was used by the airline to expand its operations at Gatwick,[30] and to establish a base at Manchester Airport. Best EasyJet Topic Ideas & Essay Examples. EasyJet the company is a low cost airline looking to undercut traditional carriers that were already known and established in the industry. access_time21 junio, 2022. person. Consequently, easyJet announced a partnership with Airbus on a joint research project into zero-emission hydrogen aircraft. Q1: How do easyJets marketing objectives and marketing mix strategy affect its pricing decision? It was estimated the airline could save 12% annually, equating to a 14 million reductions in fuel costs. [81], Following the UK's referendum vote to leave the European Union, EasyJet announced a plan to establish an Air Operator Certificate (AOC) in another EU member state. 2 Brief history of KLM 3 Stakeholder [18], Early promotional activity focused on the airline's relatively low pricing compared to incumbent operators. Out of the sum, 600 million came from the Covid Corporate Financing Facility provided by the UK government and over 400m was raised from placement of shares. Competition [54], EasyJet's head office is Hangar 89 (H89), a building located on the grounds of London Luton Airport in Luton, Bedfordshire; the hangar is located 150 metres (490ft) from EasyLand, the previous headquarters of the airline. References 16 Over 8000 employees are working for the company which contain 2000 pilots and 4500 cabin crew. By introducing the no-nonsense theory to the European market after its deregulation in 1992 easyJet did prove power by increasing the size of the low-cost market and winning passengers from prominent traditional airlines, Premium Lecture : Pricing and Costing folder_openmexicali east border crossing How does EasyJet create value for the customer? This includes treating employees, customers and suppliers fairly, avoiding polluting activities and contributing positively to the lives of people in the local area. [84] In May 2018, EasyJet confirmed that it was very close to achieving the required majority EU27 share ownership and that the UK government will nevertheless continue to consider it as a UK airline. Travel Transport and Logistics Southwest Airlines [112], The airline's main fleet, comprising Airbus A319, A320/A320neo and A321neo aircraft, carry up to 156, 180/186 and 235 passengers respectively, depending on layout. Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. EasyJet has a unique geographical location because it was born in England. easyJet. Recommendations: 15 3.5.1 Check-in 9 [17], On 10 September 2021, the company claimed it had rejected a takeover bid from rival Wizz Air. [22], EasyJet's aircraft cabins are configured in a single class, high density layout. The Holidays business segment sells holiday packages. They want an affordable price for the flight and in-flight products, as well as a safe, smooth journey. London Gatwick Airport [78] In January 2017, the company was fined 60,000 by another French court because it had refused to allow a disabled passenger to board in 2010; the company cited security concerns and internal regulations, but said it would not appeal against the ruling. Marketing This stability is a significant advantage for the growth of Easyjet In April 1998 EasyJet went online. The organisation mainly expands through acquisitions 4. Internal stakeholders are, as the name suggests, stakeholders that exist inside a business. Easyjet stakeholders.Then evaluate the other options which will bring to the fray better returns. In order to see how Easyjet performs in the three financial years from 2006 to 2008 following objectives have been set. P2 M1 and D1 Stakeholder Necessary cookies are absolutely essential for the website to function properly. [56][57], The Airline TV series created by LWT and filmed between 1999 and 2007 made EasyJet a household name in the United Kingdom. 3.1.3 Discounts 4 Based on the performance indicators outlined in Easy Jet's yearly report, the Kaplan and Norton method is chosen to classify airline's strategies. Internal stakeholders are those from within the, Premium 3.5.2 Boarding the plane 10 The SWOT Analysis for EasyJet Plc is presented below in a matrix followed by detailed analysis: Strengths. 1. Efficiency-driven operational model ( tutto quello che c e scritto sotto) [124][125], On 6 November 2010, the airline started a venture with Low Cost Travel Group, to offer flights dynamically packaged with Low Cost Travel Group's accommodation through the EasyJet Holidays website. DALLAS - Esken, the owners of London's Southend Airport (SEN), could be put up for sale after the pandemic saw passenger numbers plummet by 90%. Shareholder By September 2000 85% of total, Premium Stansted, Southend, as well as Newcastle from the end of August due to low levels of air travel demand as a result of the COVID-19 pandemic. It has 29 bases across Europe, the largest being Gatwick. 's total fleet comprises entirely Airbus aircraft. Global warming, As mentioned before Europe has around three thousand short-haul airlines meaning that the competition of easyJet can be very wide. This is a very healthy figure which might grow within the next years as a result of more and more people flying by budget airlines and positive image of Easyjet. Airline [103], On 20 November 2018 EasyJet ordered an additional 17 A320neo, taking their total neo order, including the A321neo, to 147. At the time, EasyJet stated that it intended to introduce electric aircraft into revenue service within 10 years. [105], On 20 July 2022, during the Farnborough International Airshow, EasyJet confirmed the placing of an order for 56 A320neo, including an upsizing of 18 A320neo from their original order to the longer A321neo model. [20] Within its first year, easyJet reportedly carried approximately 40,000 passengers. Strategic management Airline Ryanair But stakeholders can also be employees, bondholders, customers, suppliers and vendors. INTRODUCTION Also the product that airlines serve is a somewhat typical service. Airline, INTRODUCTIONS As a result, it is the first major airline in the world to operate net-carbon-zero flights across its entire network. external stakeholders are from outside of the company but, Free 1. Better Essays. [117], The airline had previously provided in-flight entertainment (IFE) in some aircraft, such as the ex-GB Airways fleet, using drop-down screens on some Airbus aircraft; by 2018, all use of IFE had been discontinued. Most EasyJet Topics to Write about. In two years it was widely regarded as the model low-cost European airline and a strong competitor to ag carriers. Case Study easyJets $500 Million Gamble When EasyJet received H89, it had a 1970s-style office setup. This company bases its competitive strategy in cost leadership approach (supply same service at lower cost) and is double the size of easyJet in terms of profit. Local community and pressure groups. It currently uses the slogan "This is Generation easyJet". Simple & Easy EasyJet Titles. EasyJets Business Model Analysis Alternatively, customers can book accommodation separately at the EasyJetHotels website. [28], Originally, much like Southwest, EasyJet did not allocate seats passengers took any available seats, with the option to pay for "Speedy Boarding", which allowed them to be first onto the aircraft. A Market Leader As Europes fourth largest airline car- rying more than 68 million passengers annually, easyJet has been highly suc- cessful in an increasingly competitive European travel market. 4 min. Stakeholder Its original advertising consisted of little more than the airline's telephone booking number painted in bright orange on the side of its aircraft. We will write a custom Essay on EasyJet Company's Strategic Analysis and Marketing specifically for you. Although the main threat in terms of competition for easyJet is the low-cost Irish company named Ryanair. Development and justification of an Easy Jet strategy map. Being competitive means the ability to withstand the market demand, ability . As of December2022[update], the group operates the following aircraft:[96][97][98], In common with other low-cost carriers, EasyJet has a strategy of operating just one aircraft type. Technological impacts 8 Low-cost carrier [70][71], EasyJet has been criticised in Germany for not observing European Union law on compensation (and assistance to passengers) in cases of denied boarding, delays or cancellations (Regulation 261/2004). Net profit also significantly increased by 60.8 % comparing to last year which is a healthy figure and mainly a result of improved total revenue figure and can result in any future investments in order to generate more profits. Southwest Airlines. Low-cost carrier Britain is isolated on geographical conditions across the sea with other countries in the European continents so the aircraft is the most convenient mode of transportation. In terms of cost leadership, easyJet takes the second position after Ryan. The airline's loyalty programme is called Flight Club. Here, key stakeholders from across the industry share their thoughts on the impact of COVID-19 and the recovery actions needed. Pricing.In competing against legacy carriers, easyJet's main advantage is its price structure, which sees its average fares somewhere around 50% lower than those of the major carriers on short haul routes and 20% to 40% below those of most other lower cost competitors. Maintaining high customer satisfaction ( low prices and high quality can be pursued together) [18][20] Competitors responded to the emerging EasyJet in different ways; while BA was largely indifferent, KLM allegedly chose to respond with a predatory pricing strategy that led to an investigation by the European Union over unfair competitive practices. Stakeholders of easyjet Free Essays 2022-11-05. Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. It covers the main destinations of Europe offering around 27 different countries and main cities in, Premium Thu 28 May 2020 04.59 EDT. The cookies is used to store the user consent for the cookies in the category "Necessary". The marketing decisions of the industry are to an extent based on political decisions. Executive Summary 1 McDonalds PLC is one of the largest fast food chains in the world with 32000 outlets in 117 countries. A stakeholder is someone who holds and interest in the company. Low-cost carrier, As mentioned before Europe has around three thousand short-haul airlines meaning that the competition of easyJet can be very wide. In addition to this average fare advantage, easyJet's highly dynamic revenue management system . Government grants permission to purchase new Aircrafts. Table of Contents Many companies are now using websites to communicate with stakeholders. [116] Onboard sales are an important part of the airline's ancillary revenue; gifts such as fragrances, cosmetics, gadgets as well as duty free cigarettes, rolling tobacco and a large selection of spirits. This gives a load factor of 92.6%. Strategic Management Essays, Term Papers & Presentations . However their expectations are plenty. [18] Despite commercial pressure from the emergent no-frills sector, traditional airlines have been unable to directly adopt similar practices to EasyJet due to vigorous protection of existing employee privileges by unions. 5. [111] Internet bookings were priced cheaper than booking by telephone to reflect the reduced call centre costs; as a further means of encouraging the use of the website, aircraft were repainted with the web address. Most businesses have a variety of stakeholder groups which can be broadly categorised as follows: THREATS 2.2.4. EasyJet was strategically located, Premium The figures used were not based on emissions produced by an EasyJet aircraft or emissions produced by the airline overall as the advertisement implied, and ASA declared that the airline had broken advertising rules. EasyJet's biggest shareholder, the . Undoubtedly one of the key players in this progression was easyJet. By clicking Accept All, you consent to the use of ALL the cookies. [58] The airline has used a number of slogans since its establishment, including "The Web's Favourite Airline", "Come on, let's fly" and "To Fly, To Save" (a parody of British Airways' slogan "To Fly, To Serve"). WJEC Level 3 Applied Certificate and Diploma Criminology C.A. This essay sample on Easy Jet Case Study provides all necessary basic info on this matter, including the most common "for and against" arguments. Business ethics Southwest Airlines These were flown on two routes: Luton to Glasgow and Edinburgh. The company offer a number of services from package holidays to car hires bookable via the easyjet.com website the 3rd most searched for airline on a global scale (Google Analytics). A2 US Government and Politics A.J. 1.4 Research objectives. Tesco are a one of the largest retailer stores in the world. Total revenue ( million) 2,362.8 1,797.2 31.5%. [40], In April 2020, EasyJet became involved in a dispute with its owner and largest shareholder, Stelios Haji-Ioannou. Project management, Steps in Identifying Stakeholders Introduction 3 See Answer. The airline was renamed EasyJet Switzerland and commenced franchise services on 1 April 1999, having relocated its headquarters to Geneva International Airport. TABLE CONTENT ii EasyJet is offering shareholders 31 new shares for every 47 already held, at a price of 410p. Table of Contents The primary driver of the cost is the re-registering of aircraft in an EU AOC jurisdiction. Easyjet also managed to lower its underlying pre-tax loss increasing its cash-flow by million to million The judgement that followed reprimanded the airline in April 2007 after it made comments that its aircraft created 30% less pollution per passenger than some of its rivals. ( Sull Kuemmerle and Cabral199920-38) In the year 2000 easyJet succeeded, Premium During the 2000s, the airline adopted a different approach, deciding to make accommodations for unions. The key points of this business model are high aircraft utilisation, quick turnaround times, charging for extras (such as priority boarding, holding baggage, and food) and keeping operating costs low. Easyjet offers a reliable, on-time travel service with value-added features. Answer (1 of 4): A number of these stakeholders can be Identified. Stakeholders are individuals who hold a particular interest in a business, they are affected by the activity of the business. Low-cost carrier Each of the types of stakeholders in a business are categorized in 3 ways: Internal or external. Columbia Business School 0 Columbia University New York NY 10027- ok2018@columbia.edu Airline, MARKETING RESEARH PROJECT The company has clearly identiable operational and marketing, Premium EasyJet Plus is an annual subscription product targeted at frequent flyers,[120] both business and leisure. Airline The first strategy is believed to enable EasyJet to attain the student segment of the market and the second one should help to boost brand awareness (Bader 2015). The group will thus comprise three airlines, EasyJet UK, EasyJet Europe, and EasyJet Switzerland, all of which are owned by EasyJet plc, which is itself EU owned and controlled, listed on the London Stock Exchange, and based in the UK. [64] In late 2015, EasyJet started making use of artificial intelligence (AI) and big data for the purpose of improving efficiency, cutting costs, and enhancing the customer experience. Having objectives in a business is very important because it brings goals that the business needs to reach and also allows the company to be united. 3.5.3 Customer support service 10 Premium London Gatwick Airport. [99] The then-CEO of EasyJet, Carolyn McCall, stated of the change: "bigger planes would help EasyJet increase capacity in slot-constrained airports at peak times, such as Geneva, Amsterdam and London Gatwick".

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